🏆 Certified Professional
I am a Google Certified Data Analyst specialized in processing large-scale datasets to drive business growth.
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🚀 Featured Case Studies
🚲 Cyclistic: Strategic Insights for Growth Conversion
The Problem: How can a bike-share company convert casual riders into annual members? The Result: I analyzed 1.9+ million rows of trip data to identify strategic conversion points, focusing on peak usage times and station popularity.
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🛒 Online Retail: Customer Behavioral Intelligence
Status: ✅ Analysis Complete | Report Deployment in Progress
The Objective: Decoding customer loyalty and unit price elasticity within a global dataframe of 541,000+ transactions.
The Impact: Engineered a multi-dimensional RFM (Recency, Frequency, Monetary) model to segment customers into actionable personas (Champions, At-Risk, Loyal). This analysis identifies high-value revenue drivers and provides a roadmap for targeted retention.
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I operate from a fully redundant home office designed for seamless collaboration with global teams:
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